She is one of the most experienced and respected businesswomen in Denmark, who now, with grand visions for growth, is stepping in as the chair of the board for the world-leading Scandinavian company SAFEonNET®.

The reputation management agency SAFEonNET®, which is the first in the world to offer businesses brand and reputation insurance, now has one of the most prominent figures on its board. Pernille Fabricius, who since 1994 has held important executive roles and significant board positions, officially took up her role as chair of the board at SAFEonNET® on March 16 – and she has big visions:

"As chair of the board for SAFEonNET®, I have the opportunity to help a 'young', promising company towards internationalization, which is very inspiring. SAFEonNET® can, in turn, benefit from my international understanding and connections."

Pernille Fabricius has previously held leadership roles in various countries, including Denmark, England, the Netherlands, and most recently a year in Dubai in the United Arab Emirates, as CFO for a shipping company. She started her career at Arthur Andersen, after which she took on the role of Senior Vice President in Corporate Finance at ISS, where she helped shape the international strategy. Since then, she has held leadership positions at companies such as TMF, Maersk, and Topaz, where she has made significant contributions to their growth, and is now also serving on the board of MT Højgaard and Royal Greenland.

Global relevance and significant growth potential

It has never before been possible for larger companies and key individuals to insure and protect their reputation online, which has made them extremely vulnerable to false statements. For this reason, Pernille Fabricius considers SAFEonNET®'s business concept to be a timely and relevant concept that creates "peace of mind" for many businesses:

"I believe that SAFEonNET® represents a sober, current business concept that has not only Danish but also global relevance. The ability to 'insure' against unwanted exposure online is relevant for a significant portion of both public and private national and international organizations, and ATAK [which backs SAFEonNET®] has built a unique expertise in this field over the years."

The growth potential at SAFEonNET is significant for Pernille Fabricius because the business concept allows companies to focus on their business without worrying about unwanted, false statements online. According to her, it has never been more important for companies to manage their reputation, as we today find ourselves in a world that is predominantly "online", making both communication and understanding difficult to control.

"The cost of insurance that covers these aspects is low compared to the damages that continuous negative exposure can result in," states Pernille Fabricius.

Growth within two months

Already after just one and a half months in the Danish market, SAFEonNET® opened a Swedish branch in March this year, and aims to expand in both the Nordic countries and Europe in the near future. One of the tasks that Pernille Fabricius faces as chair of the board will be to assist in the fundraising for the planned global expansion, which she envisions happening within 10 years. With an extensive international network and a position at SilverFleet Capital, the collaboration with Pernille Fabricius is certainly associated with high expectations:

"I have never before raised foreign capital, but have always had to save up for new business ideas myself. With SAFEonNET®, it requires a completely different perspective, which is why it is fantastic that we have Pernille Fabricius on this project," states William Atak.

About SAFEonNET®

SAFEonNET® is a service that protects companies against negative exposure. SAFEonNET® is a registered trademark.

With SAFEonNET®, one can protect the company name, variations of the company name, product brands, and key individuals associated with the company against negative exposure online, so that it does not affect both the company's finances and reputation. Read more about SAFEonNET®'s services here.

For further information and statements about SAFEonNET®:

Tora Houe
Press Officer
Tel.: +45 3510 5050
press@safeonnet.dk

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