She is one of the most experienced and respected businesswomen in Denmark, who now, with great visions for growth, takes on the role of chairperson for the world-leading Scandinavian company SAFEonNET®.

The Danish reputation management agency SAFEonNET®, which was founded in early February this year, is already expanding to neighboring Sweden based on Danish success and an ambitious strategy.

Press release: SAFEonNET® has just published the analysis "50 Days of Negative Press" for 2016, which shows a proportional disparity of negative press for medium-sized companies in the Danish media landscape.

Many companies are closer to being hit by a "shitstorm" than they realize. Despite it becoming increasingly clear how much negative publicity can harm even the best-prepared companies, there are still many that are poorly equipped when the "storm" threatens.

In the second week of January 2016, the insurance company Topdanmark announced that in collaboration with SAFEonNET®, they can now offer a shitstorm insurance to their small and medium-sized business customers. The insurance, which protects companies against so-called "shitstorms" and negative online reviews, comes at a time when the need to protect a company's reputation has never been greater.

The team behind the world's first "shitstorm insurance" is now lifting the veil on a new global Reputation Center that can help assess the value of companies – or the lack thereof.